Mr. Rae Kwon Chung, Director, ESDD, UNESCAP on behalfof Mr. Kim Hak-Su, Executive Secretary of UNESCAP Mr. Hiroshi NISHIMIYA, Deputy Director, UNEP Regional Office for Asia and Pacific
1230 – 1330
Lunch Break
1330 - 1730
Afternoon Session – Conference Room 211
Thematic discussions on the roles of the three major actors: public sector, private sector and consumers
How can the public sector turn eco-efficiency into a marketing principle to green the markets? What new “ground rules” can the public sector introduce to support greening the business?
What role can the private sector play in turning the eco-efficiency into a business opportunity and for greening their products and services?
What role can the consumers take to promote green products through sustainable consumption?
1330 -1430
Theme Topic: How can Governments support green business growth?
Ecological efficiency as a guiding marketing principle/criteria